We are your number one choice
Donna & Grant have a combined 50 years of experience in the dental industry. We know where the bottle necks are.
Meet the Directors
Dr Grant McAree
Sales and Marketing Director
BDS BSc (Hons)
Eastbourne ’92 graduate
Dundee ’97 graduate
Public speaker, author, award winner, coach & mentor
Hello, I’m Dr Grant McAree—a passionate dental mentor, business strategist, and the “no-nonsense, tell-all” voice the industry needs.
For years, I saw brilliant dentists struggling with the business side of practice ownership. They were overwhelmed, stressed, and kept hitting the same walls. I know, because I was that dentist. I’ve worn the T-shirt, I’ve struggled, I’ve made the mistakes, and I’ve fought my way to the other side—building a series of successful multi-million-pound dental practices.
This journey ignited my mission: to share the honest, actionable truth that cuts through the noise and allows good professionals to finally build a stress-free, profitable business.
My Philosophy: Authentic Lead Generation and High-Trust Conversion. My entire mentorship philosophy is built on the power of authenticity, which I believe is the ultimate tool for high-conversion lead generation:
The “Ugly Truth” Credibility: My popular “Ugly Truth” videos have been watched hundreds of thousands of times across the globe. When you seek my advice, you get proven, battle-tested solutions from a mentor who has genuinely been there.
I channeled that knowledge into the Amazon Bestseller, It Ain’t Rocket Science: The Stress-Free Blueprint to a Multi-Million Pound Dental Practice. The book serves as the foundational blueprint for success, educating prospects and filtering for the dedicated leaders who are ready to implement my system.
My Commitment to You
My heart is truly on my sleeve. I am here to provide you with the exact systems and knowledge you need to transform your practice, increase your income, and reclaim your life. This isn’t theoretical marketing; it’s a proven, stress-free system designed to turn your professional expertise into enduring financial freedom.
Ready to stop trading time for money and start building a successful, stress-free future?
Donna Hewitt
Operations Director
Marketing professional with over 20 years of experience Contact Donna
Donna’s philosophy is built on the belief that effective marketing should be utilized, not just theorised. This conviction stems directly from her unique background in practice management. Having spent many years as a dental practice manager, Donna knows exactly where marketing processes fail. She understands the front-desk chaos, the wasted leads, and the resistance to overly complex systems. This experience ensures every solution she creates is practical, simple, and immediately implementable by your team. Donna is passionate about keeping processes simple so they are actually used. She is never afraid to challenge the norm and ask the awkward questions, cutting through jargon and complexity. Her plain-speaking approach ensures that you get honest, clear answers—because, in her view, why use jargon if you don’t need to?
Donna doesn’t just simplify systems; she builds highly effective tools that drive tangible results. As the force behind one of the fastest-growing dental Chatbots & CRM systems in the U.K., Donna has proven her ability to architect cutting-edge solutions that directly address the modern challenge of lead capture and management. This innovative success positions her as a leader in lead generation automation. She understands how to integrate your marketing efforts with streamlined technology, ensuring that no potential patient is missed and that every lead is effectively nurtured. Donna is your partner for marketing success that is simple to understand, easy to implement, and impossible to ignore. She brings real-world practice experience and cutting-edge system design, guaranteeing that your marketing works as hard as you do.
Meet the Profit System Designers
Marc
Josie
Alex
Kate
Ian
Chris
Marc
Josie
Alex
Kate
Ian
Chris
RoboReception history
RoboReception was born out of necessity, founded by industry professionals (including Dr. Grant McAree & Donna Hewitt) who faced the “Ugly Truth” daily: traditional front desks were costly, inefficient, and bleeding high-value leads. Our vision was simple yet revolutionary: to transform the front-desk bottleneck into a seamless, high-conversion lead flow engine that operates flawlessly, 24/7.
We didn’t just automate the receptionist; we architected a sophisticated AI platform built specifically to capture, nurture, and convert every patient and client enquiry.
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Zero Missed Leads: Our early trials and ongoing operations have proven the system’s capacity to handle visitor check-ins, scheduling, and information sharing perfectly. We rapidly integrated advanced security and specialized lead management features, becoming an essential tool for compliance and growth.
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Proven Financial Impact: In a recent joint rollout across 65 UK practices, our system has answered over 50,000 calls with zero misses, unlocking an estimated £9 million in new patient lifetime value and returning over 2,000 staff hours back to patient care.Our Ecosystem: Global Partnerships and Strategic Reach
Our rapid global expansion is powered by strategic partnerships that ensure our clients receive the most robust and scalable technology available:
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Strategic UCaaS Partnership with Wildix: We have partnered with Wildix, a global leader in AI-powered Unified Communications, to integrate their secure, scalable UCaaS platform. This collaboration allows us to provide industry-leading voice AI and reliable, clinician-designed agentic workflows that fully resolve 96% of all patient calls independently.
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Delivery with Focus Group: Our systems are rolled out in conjunction with Focus Group (via their specialist division, Focus CX), ensuring enterprise-grade delivery, IT excellence, and full support for businesses of all sizes, from project inception through to ongoing success.
RoboReception is not just an upgrade—it’s the proven, secure, and scalable system that eliminates missed opportunities and converts client interaction into predictable profit.
Testimonials
What people say about us
See how our AI tools have delivered measurable impact across the profession
Carol Somerville Roberts
Practice Owner: Evolve Dentistry
Sue Cook
Head of Operations, South A team, Portman Dentex
Olivia Norton
Receptionist, Devon dental canter of excellence
Robecca Birt
Dual Site PM, Portman Dentex
https://www.roboreception.co.uk/wp-content/uploads/2025/08/Carol-Somerville-Roberts-for-RoboReception-Testimonials-1-1.mp4#t=11
Carol Somerville Roberts
Practice Owner: Evolve Dentistry
https://www.roboreception.co.uk/wp-content/uploads/2025/08/Sue-cook-for-RoboReception-Testimonials-1-1.mp4#t=5
Sue Cook
Head of Operations, South A team, Portman Dentex
https://www.roboreception.co.uk/wp-content/uploads/2025/08/Olivia-Norton-for-RoboReception-Testimonials-1-1.mp4#t=16
Olivia Norton
Receptionist, Devon dental canter of excellence
https://www.roboreception.co.uk/wp-content/uploads/2025/08/Rebecca-Birt-for-RoboReception-Testimonials-1-1.mp4#t=5
Robecca Birt
Dual Site PM, Portman Dentex
Testimonials
See how our AI tools have delivered measurable impact .
We are the number one choice
LeadTracker is working well for me so far thank you, I'm finding it's a really
straightforward and convenient way to keep on top of new enquiries/leads
and a useful reminder to follow up where necessary.
Mercedes
Dental Treatment Coordinator, Heralds Way Dental Clinic
When someone as fussy as me is on board, you must be doing something
right. My team is pumped!
Hap Gill
This guy is an absolute legend and knows his stuff when it comes to
marketing. I can't thank you enough, Grant!
Dr Sonia Angel
Mind blown – so many great ideas to implement!
Mikey Bateman
It's an absolutely incredible tool to add to your website and only costs
£99/month, made by a legend of a dentist for dentists, Grant McAree.
Dinah Naasan
Contact us
Every RoboReception product has been designed for dentists by dentists